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The joy of research

Global brands are increasingly facing the challenge of gaining relevance in local cultures. While a ‘glocal’ approach seems the natural way to go, in reality, mapping local regions and developing a strategic approach for each while...

Catalogue: Congress 2016: #WOW
Authors: Adelina Vaca, Leticia Chárraga
June 15, 2016
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Citation

Vaca and Chárraga (2016a, June 15). The joy of research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-joy-of-research